What does a multifamily data strategy look like when the person describing it also talks about her kids and her latest recipe? This multifamily data strategy podcast episode of Boss Talks, hosted by Evan Happel, Director of Marketing at Community Boss, is a conversation with Elizabeth Braman, founder and CEO of Revolution RE. It covers the three things she is passionate about: real estate data, family, and baking. Here is what the episode covers and why the data part matters to apartment owners and managers.
Boss Talks is hosted by Evan Happel, Director of Marketing at Community Boss. In this episode, Evan gets to know Elizabeth Braman, the founder and CEO of Revolution RE. The conversation is deliberately human. It is a proptech founder interview. It spends as much time on walks with the kids as it does on property management systems.
#bosstalks — The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.
This is a community boss podcast conversation, not a product demo. Still, four threads run through this multifamily data strategy podcast episode. Any apartment owner or manager thinking about data will recognize them.
Elizabeth describes herself as someone who has always been a real estate nerd. Revolution RE grew out of that interest. It is a SaaS company providing data solutions to apartment owners, managers, and service providers, as well as other industry related companies.
Revolution RE connects, collects, and standardizes data from the top property management systems and other data sources. That order is the whole strategy in miniature. Nothing useful happens downstream until the data from different systems is in one consistent form.
Once the data is standardized, users get comparative analysis, property and portfolio reporting, predictive analytics, and customer data feeds. Each of those is a different way of putting the same clean data to work.
The recipes Elizabeth tries at home end up in the favorites section of the company’s monthly newsletter. It is a small detail, but it says something about how Revolution RE talks to its customers: like people, not accounts.
Most apartment owners and managers already have plenty of data. It sits in a property management system, an accounting package, a leasing platform, and a stack of spreadsheets. The problem is not volume. None of those sources agree on definitions or formats. So the data cannot be compared or trusted across a portfolio.
That is the gap a data strategy closes. It is also why this multifamily data strategy podcast episode is worth your time even if you never bake. The way Elizabeth describes Revolution RE doubles as a working definition of the strategy itself.
Strip the company description down to its verbs and you get a sequence any operator can follow.
The third step is the one most teams skip, and it is the one that makes the fourth step possible. We have written about why a multifamily-specific data model is different from a generic one. We have also covered how to build a rental property data strategy that survives contact with real portfolios. Both start from the same premise as this conversation: standardize first, analyze second.
It is tempting to treat the family and baking portions of the episode as filler. They are not. Data strategy in multifamily fails far more often on people than on technology. Site teams enter the data, regional managers interpret it, and owners act on it. A company that talks to those people like newsletter readers, recipes included, is more likely to earn their trust. And adoption is what a data strategy actually depends on.
Elizabeth Braman is the founder and CEO of Revolution RE. It is a SaaS company providing data solutions to apartment owners, managers, and service providers, as well as other industry related companies. The company connects, collects, and standardizes data from the top property management systems and other data sources. Users get comparative analysis, property and portfolio reporting, predictive analytics, and customer data feeds. You can meet the rest of the people behind the platform on the Revolution RE team page.
Prior to starting Revolution RE, Elizabeth served as the Chief Production Officer of Realty Mogul, Co. Realty Mogul is an online platform raising capital for real estate companies through private placements and A+ REIT offerings. Before joining Realty Mogul, she served as Chief Production Officer at ReadyCap Commercial. ReadyCap is a small-balance commercial real estate loan originator funding loans through a private REIT offering that has since gone public on Nasdaq (RC).
Elizabeth is a Certified Commercial Investment Member (CCIM) and a licensed attorney in Washington, DC and the Commonwealth of Virginia. She holds a Bachelor of Arts degree from The American University. She also holds a Master of Business Administration and a Juris Doctor degree from The George Washington University.
That mix of capital markets, lending, and law is unusual for a data company founder. It also explains the emphasis on standardization. Lenders and capital raisers live or die by whether the numbers on one property can be compared with the numbers on another.
A multifamily data strategy involves connecting to the systems where property data already lives. It means collecting that data on a regular basis and standardizing it into one format and one set of definitions. Only then can it be used for comparative analysis, property and portfolio reporting, predictive analytics, and customer data feeds. As this multifamily data strategy podcast episode makes clear, standardization is the step that makes everything else possible.
Elizabeth Braman is the founder and CEO of Revolution RE, a SaaS company providing data solutions to apartment owners, managers, service providers, and other industry related companies. She previously served as Chief Production Officer at Realty Mogul, Co. and at ReadyCap Commercial. She is a CCIM and a licensed attorney in Washington, DC and Virginia. She holds a BA from The American University plus an MBA and JD from The George Washington University.
Boss Talks is a community boss podcast series hosted by Evan Happel, Director of Marketing at Community Boss. Episodes are conversations with people working in and around multifamily. This one is a multifamily data strategy podcast episode and a proptech founder interview with Elizabeth Braman. The views and opinions expressed on Boss Talks are those of the host and their guests and do not necessarily reflect the official policy or position of Community Boss.
Revolution RE connects, collects, and standardizes data from the top property management systems and other data sources. That standardized data is then used to offer comparative analysis, property and portfolio reporting, predictive analytics, and customer data feeds. Its users are apartment owners, managers, and service providers.
Connect, collect, and standardize your portfolio data once, then put it to work in comparative analysis, reporting, and predictive analytics.
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